Writing can be a very challenging task especially for people who dislike doing it so much. With the birth of the internet, there are many articles circulating the virtual world that you come across.
The factors that make an article enjoyable to read lies in some aspects such as content research and a unique approach to how the writer tells her story.
Read along to know the few writing tips that can help you.
The most important thing when you are creating a story is that you must know what you are going to write about.
Do a lot of research and make time to find valuable information that is relevant to your article. The next challenge is to use the skills you have to make the write-up interesting.
Long paragraphs are not the way to go when you are trying to get people to spend time reading an article, and that’s according to the Type and Tell self-publishing house. Not everyone is a heavy reader, and most people will skip to the next article.
Try using short paragraphs as they are much easier to read and will attract more readers. Don’t be afraid to use as little as two to three sentences in a single paragraph.
One of the things that you can do if you want to get better at Kindle publishing is read some book on doing it well. The problem is that there are lots of books out there about this topic and it can be difficult to know which ones are worth reading. That’s why we have come up with five of the best books on Kindle formatting that you can learn from. For reference, the information in this article was largely drawn from Reedsy’s series on formatting a book
Successful Self-Publishing: How to self-publish and market your book in ebook and print
This book is written by someone that has experience publishing both fiction and nonfiction and has been able to carve out a little niche for themselves and make money from publishing on Kindle and using the print on demand formula. Some of the information is a little outdated, because of the recent Amazon updates, but most of it is extremely valuable.
The Kindle Publishing Bible: How To Sell More Kindle Ebooks on Amazon
Another great book to read if you are interested in publishing with Amazon Kindle is the Kindle Publishing Bible. Basically, this is a comprehensive guide Amazon Kindle that takes you through the entire self-publishing process and shows you all of the different features that the platform offers. This is probably the most comprehensive guide on Amazon Kindle available today.
KINDLE PUBLISHING – A STEP-BY-STEP GUIDE TO WRITE, EDIT, FORMAT, PUBLISH & MARKET FOR NO $$$
You might also get some use from this book, which is geared towards the author that is trying to self-publish without spending any money. While spending money can definitely be useful if you have some extra, you do not have to spend money to self-publish if you do the work yourself. This guide will walk you through every step of that process and show you exactly how to write your book, how to edit it yourself, how to format it and come up with a book cover and then publish and market your book without spending a single dime.
Let’s Get Digital: How to Self-Publish, And Why You Should
This is another terrific book that has the distinction of being updated with the latest Amazon information and really goes into detail when it comes to digital publishing. You will learn a great deal about Amazon Kindle publishing platform with this book, but you also learn about all of the other platforms out there and how you can use them for self-publishing as well.
Self-Publishing on Amazon 2017: No publisher? No Agent? No Problem!
Self-publishing has never been more prevalent than it is today, and this book shows you exactly how you can avoid the traditional writing route where you go out and get an agent and then look for a publisher, thus allowing you to keep all of the royalties that you make for yourself. This is a really useful book on self-publishing, but it concentrates mostly on publishing with the Kindle platform and if you want to go with Nook or Smashwords, you may have to look that information up separately.
Perhaps the best writing advice that works is from Ray Bradbury, a prolific writer and poet. His advice was to write every day of your life, read intensely and see what happens.
Indeed, the only way to become successful at writing is to keep writing.
However, writers do need support and help. In that case, we have a list of blogs every writer should follow.
These blogs will help him hone his craft. Here are four the writing blogs for writers:
Self-publishing school by Chandler Bolt
There’s a self-publishing school managed by Chandler Bolt that helps budding authors write and publish their books. The blog has plenty of resources for writers but to have full access and support, you will need to sign up as a student for the publishing school.
Are you passionate about writing or has got a habit of writing on a regular basis? If not, then copywriting can definitely appear as a daunting task for you.
To make sure that you are good and confident about copywriting, you must be well aware of the writing styles and techniques. You should also keep your health up, and a proper Blender to help do that with goes a long way.
This will help you to induce a response amongst the readers.
Besides, you must stick to your purpose of writing, whether it is to drive recruitment or to create brand awareness or to push up the sales.
Here are some tips that you must know before you start with copywriting:
Be Confident While You Are Writing
Firstly, take care that whatever you are writing, you are confident enough about that. As a result, take out the words like “possibly”, “perhaps” and “might” from your piece as they make the reader doubtful whether it will be working out or not.
Make Sure That What You Say or Write is Justified
Readers always prefer to read stuff that is genuine. Hence, you need to research well before starting with it.
Gain a thorough knowledge about the service or product that you have been writing about!
Gather Adequate Knowledge About the Audience Personas
Develop audience personas based on the insights from the demographics and real data.
Take the focus on them so that they can easily stick to the written piece.
Gain a Clarity in Your Writing
Go through the content of your message and ensure that it is clear enough to deliver before your targeted audiences. Today, you can easily create your own book with some easy-to-use online platforms, but this doesn’t mean that you should write what the Frenchs would label as bluntly as a n’importe quoi.
Write the copy in a way that is conducive to the purpose of your writing.
Finish With Call-To-Action
When you are already done with your writing, finish off by offering a clear direction to the readers.
Be relevant and clear to the purpose of your writing!
Why do you need a professional web copywriter?
Any business owner will be aware of the importance of good copy or content. Whether they need a press release, web content, social media posts or blog posts, a business owner knows that it needs to be engaging stuff and that the services of a professional copywriter are required. And if you need any more reasons why you should hire a professional web copy writer, here’s why:
Time is precious, time is money. You don’t have a lot of time because you are busy running a successful business. You definitely need help then, because it is the companies with regularly updated content on their website who are most successful. You absolutely don’t have time to do that yourself and therefore you need to bring in a pro.
Sure, you built up your business from scratch and you’ve got a really attractive website that you wrote the code for yourself, but what are you like at stringing sentences together? It might surprise you that some of the greatest design or business minds are not that great at expressing or articulating themselves well through the written word. That’s ok. You know what you want. Tell a professional copywriter and they will produce it following your brief.
The stats don’t lie
27 million pieces of online content are shared every single day and you’d just love your business to be involved in that some way. Well it can be. Well written posts with good SEO can end up in the top three of a Google search and this is what will drive people to you. 60% of all organic clicks are won by the top three and that’s what you want. Add into this the fact that 50% of mobile searches are local then if your business has a local presence you definitely want to be capitalising on this. SEO again is your friend and professional copywriters will provide you with the right kind of content to give you the boost you need.
The power of the blog
When you think about blogs you might well think of teenagers writing about make up or some such things, but now blogs are important for business. Anyone who’s anyone has a blog portion on their website and for a very good reason. Any business which has a blog on its website has a chance thirteen times greater of receiving a positive ROI than those who don’t. And regularity is key too. Companies who ensure there is a new blog post on their site every single day have an 82% chance of attracting new business.
So that’s why you need a professional web copywriter. The written word, when well crafted and using good SEO, is incredibly important for your business. Those who think that website content, blogs and social media posts are unimportant will be left behind and if you want to be a continued success you really need to engage the services of a copywriter ASAP.
What is copywriting?
Copywriting is the writing of any piece of text in order to help a company with their marketing or advertising. The purpose of this writing is to boost awareness of a brand and be persuasive in making customers choose a particular brand or service.
There are a number of things a copywriter can assist with in this area. Regarding advertising they could write anything from text for brochures or newspaper adverts to lyrics for a jingle or a script for a radio or TV advert.
A lot of copy is written solely for the internet and is often then referred to as website content. This can take the shape of web pages, social media posts or blog posts.
There are advertising agencies, PR firms and copywriting agencies who employ copywriters as well as other firms who may employ an odd one and there is of course freelance work.
In an advertising agency copywriters are a part of a creative team where they will work with those who cover other aspects of the creative process such as art directors. Copy will be written based on the client’s brief. Often in ad agencies, the team will bounce ideas off each other and collaboratively come up with an end product.
Copywriting agencies employ only on the writing side of things. They will have a great number of clients on their books and the work their copywriters do could be any number of things from press releases to articles. There will also be elements of proofreading and search engine optimization involved in their jobs.
Other companies employ copywriters to run their social media accounts, to write adverts or press releases or to add content to their company’s website.
It is possible to work as a freelance copywriter and there are a number of companies or individuals who are happy to occasionally use the services of someone from outside their organisation – there is no point in having a copywriter on the books in a full time position if they are not needed for so much work. There are also a number of freelancer websites where copywriters can pick up or tender for jobs, both large and small.
Why use a copywriter?
Simply put it can improve a brand’s presence or a company’s image. In order to get more online hits you need content with good search engine optimization (SEO) and someone who is well-versed in this can write it easily.
Sometimes those who create great websites and run successful companies aren’t experts in writing engaging content and so it makes sense to either seek outside help or have a creative department including copywriters.
Also who has time to regularly update social media or website content when they are busy with the day to day running of their business? Exactly. And that’s where copywriters come in.
The benefits of good copy
There are reportedly 27 million pieces of content shared online each day and that for your company could be among them, but only if you have good copy which is regularly updated or added to.
There are a number of statistics that show why great copy is fundamental to your business.
For instance, did you know that the top three results in a Google search will earn 60% of all organic clicks? That is an incredibly high percentage and you want your company to be among these, right? That’s where a copywriter with excellent SEO knowledge can help. By using the right keywords in a meta description for an article or website piece, content can end up among the top three and drive more and more traffic straight to your site.
If your business has a local presence then you need to know that 50% of all mobile searches are local. Again that’s why you need good, highly ranked copy. SEO is now the key to getting your name out there and attracting new business.
And don’t underestimate the power of blogging. Companies with blog posts on their website are a whopping thirteen times more like to close a sale. And good, daily updated blogs earn new customers in 82% of instances. That is how crucial content and copywriters are to your business.
The biggest challenge to becoming a successful freelance copywriter
Copywriting can be both daunting and exciting in equal measure and like many things, it isn’t without its pitfalls. There are many challenges and worries and sleepless nights as you wonder whether you can make it as a freelance copywriter. There is the challenge of finding work and working under pressure to meet that deadline. But there is one challenge bigger than all the others. Planning.
Lack of planning
If you’re a freelance copywriter it’s your business and as with any other business you need a plan. No other business launches itself in undramatic fashion with zero marketing, no goals and a lack of business model. So why do copywriters sometimes make this mistake? Well, there are a lot of people who need copy and it’s easy to assume that there is plenty of work to go around. There is a lot of work, but one individual can’t just undertake random chunks of this or that. It’s also difficult to guarantee regular work if you aren’t selling yourself. There needs to be a strategy in order to succeed.
Make your copywriting a success
You have confidence that your copy is great and that’s a good start. You might even have had a wealth of positive feedback about your copy and that’s also good, but you need to take a leap.
You need a website, you need a social media presence, you need to network on LinkedIn, you can even cold call businesses. You just need to be proactive – work won’t just find you now that you’re a copywriter.
Read too. There are a wealth of books about succeeding in business and succeeding in copywriting. You need to use every available tool you can in order to be a real, professional copywriter who actually makes a proper living from it.
Find a niche
It might seem natural to you to write about any and every subject under the sun, but in order to be taken more seriously you need a niche. You need to think about what subject you want to write about – nothing too obscure – and try to specialise in that. Is there something you know a lot about? Perhaps you have an encyclopedic memory of certain sports or perhaps you’re really interested in computing or history. Whichever you choose try and stick to that and if you market yourself well, work will come. The last thing a copywriter wants to do is to spread themselves too thinly.
Freewriting is a type of writing where you just sit down and begin without worrying about where it will end or how good it is. You are basically just putting words down on paper as fast as you can. While normal freewriting can be really useful and inspiring too, one of the most underestimated ways to use it is with dialogue. Most people do not think about writing free dialogue, but coming up with a character on the spot and getting them to start talking can inspire all sorts of things.
Obviously, every story needs to start with the character. You need to know who your main character is before you begin writing. You may not know everything about them, but you have to know something. If you don’t have a character, then come up with a name out of nowhere and start writing dialogue for them. You can have them talking to themselves, you can have them interacting with another character that you make up on the spot or you can even have them talking to you. Whatever the case may be, this dialogue will help you develop that character and you might find that that is the perfect character to base your story around.
Of course, dialogue doesn’t just have to inspire characters. It can also inspire your entire story. If you can get your character talking, there is a decent chance that they will begin talking about something interesting that happened to them and that may be the basis for your entire novel or short story. Writing free dialogue for story inspiration can be really challenging at first, because you don’t know where to take the conversation, but if you keep at it, eventually you will get the words coming out with almost no effort.
What about your setting? You can use dialogue for this as well. For example, you could have the character describe the setting that they are currently in. Most people use the freewriting technique to simply describe the setting, but having a character describe it through dialogue can give you an entirely new perspective. You probably already know what sort of genre you want to write in, so all you have to do is come up with a character that fits within that genre and then see where they live, how they get to work, what they do for fun and what sort of interesting things have happened to them; all through dialogue. As you get them to talk about these actions, they will also be describing the setting that those actions happened in.
Freewriting is definitely a challenging technique if you have never done it before. You sit down at your computer with an empty document in front of you and have no idea where you’re going next. It may be the most challenging to actually come up with that first paragraph. But once you have something substantial down on paper, then you can start developing a story, character or setting, and dialogue is one of the most unique ways to use this technique.
In order to write children’s fiction, you need to understand what sort of audience you are targeting. If you can identify the audience that you are going for, then you will have a much easier time writing a children’s book. Most authors approach this from the other side, deciding to write middle-grade fiction for example, when their writing actually targets older teens. If you can identify the age group that you are going for, then you will have a much tighter, more successful novel. Let’s take a look at each of the age groups and what sort of books apply to those children.
Children Aged 3-5
The first category is children age 3 to 5. This age of children is perfect for what are called the board books. Board books are books for toddlers that are heavy duty and made to last because toddlers tend to throw their books around, chew on them or treat them as toys rather than books. Board books have lots and lots of pictures and very simple stories, usually only a few words, and they are basically intended to get books into the hands of toddlers rather than be first readers, although parents can also read these books their children.
Children Aged 5-7
Children between the ages of five and seven will probably enjoy picture books better picture books are either hardcover or paperback, have lots of attractive and colorful pictures, and have a slightly more sophisticated or lengthy storyline then board books that are intended for toddlers. Picture books include books from Dr. Seuss, as well as lots of well-known books that parents have been reading to their kids for decades. Contrary to popular belief, picture books are not easier to write than middle grade or young adult fiction. In fact, many writers and editors consider them more difficult to write. Some children will enjoy what are called early readers, which have lots of pictures, but around 2000 words of story as well.
Children Aged 7-12
Children that are entering first or second grade will probably enjoy one of two different kinds of books. The first is the chapter book, which is a slightly smaller middle grade novel with pictures. First-graders will enjoy reading ease more than they will middle grade novels with more advanced themes. But as children get older and move up towards the 12-year-old mark, they will likely be more interested in middle grade novels without pictures.
Children Aged 12-Up
Children that are 12 and up are usually going to be most interested in young adult novels, although some will spend very little time reading young adult novels and instead begin reading adult books. Young adult novels usually deal with mature themes and are meant to portray the plight of teenagers. As such, parents may want to be discerning as to which young adult novels they give to their 12-year-olds. The Harry Potter novels are mostly considered young adult novels, especially the later ones.
If you want your book to be successful, then you have to ignore the adage that you cannot judge a book by its cover. The fact is, everyone judges a book by its cover. That’s why publishing houses and successful authors work so hard to make sure their cover images are perfect. But how do you choose a book cover designer? There are a few things to be aware of when it comes to finding a designer for your book covers. Here are some tips that will help you get the best cover for the best price.
Don’t Judge on Price Alone
When you judge on price alone, you are probably getting a bad deal. It is not always the book cover designer with the highest price that is going to give you the best cover design, nor is it always the book cover with the lowest price that is going to give you the most value for your design. You want to choose someone that is going to give you exactly the cover the you want for a price that you can afford instead.
Ask for Previous Examples
Ask your cover desire for previous examples of their work. You not only want to know they have been successful in the past at meeting client expectations, but you also want to know that they are able to design something to your own customization. If they are a poor graphic designer, then they are not going to be able to show previous examples with contact information so that you can get a reference from previous clients.
Get Them to Design a Cover with a Guarantee
you should also ask if they are offering any sort of guarantee with their book cover design. A good book cover designer will offer some sort of revision or guarantee with their work. They want you to be happy with the design that they have done, while fly-by-night designers will simply create something quickly for you and then take off after you pay before you can complain about the design. Make sure that your designer is willing to do her vision or is willing to refund your money if you are not happy with the design.
Make Sure They Have Experience with Book Covers Specifically
You also want to make sure that they are familiar with book covers specifically. A graphic designer who is never done a book cover is going to do a very poor job. Those are just the facts of life. You want someone who was actually been successful at designing a book cover that someone has liked in the past and can show you examples of those book covers.
Make Sure They Understand Your Book
Finally, make sure that they understand your book. Your designer should have read your book and know what it’s about so they can create an awesome cover design that fits with it perfectly and lets readers know that it was made specifically for that book.